Web3 Loyalty and the Evolution of Advertising Data
Web3 loyalty programs have evolved beyond retention, paving the way for a more efficient and engaging form of advertising.
The emergence of Web2.5 reflects a paradigm shift, emphasizing direct relationships without reliance on traditional Big Tech intermediaries.
Forward-thinking brands like Nike, Starbucks, Mercedes, and Shiseido are embracing Web3 loyalty programs to engage the younger generation with tokenized rewards.
Loyalty programs are revealed to be intricately linked with data, prompting a shift from reliance on Big Tech platforms to Web3 strategies as traditional data collection methods become obsolete.
Web3 loyalty programs signal a transformation in advertising data, with brands adopting future-proof tools for gathering, connecting, and owning consumer data.
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