VISA Incorporates Loyalty Programs Using Web3

Loyalty programs are integrating Web3 wallets, boosting user experiences and digital asset security.

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The move aligns with the blockchain trend, emphasizing decentralized platforms for loyalty program security and transparency.

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Visa introduces a solution enabling diverse customer engagement experiences through Web3 wallets.

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Companies can now use promotional tokens, perks, and benefits to streamline and enhance user participation in loyalty programs.

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Visa's collaboration with SmartMedia Technologies shapes the future of loyalty programs, providing tools for businesses to create immersive and rewarding digital experiences.

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