A Practical Guide for Marketers Who Want to Use GenAI

A recent McKinsey survey shows that just 10%–14% of businesses use generative AI regularly.

[{"selector":"#anim-dc23bc7d-5c6c-4f14-ab79-3c1a99c225b1","keyframes":{"transform":["translate3d(-116.29393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aee5a523-dfc2-45ea-83a4-b7855f4d8777","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72e8ae4e-7c3c-4055-9b0d-9f21ed454baf","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

The biggest promise for generative AI in marketing lies in four areas.

[{"selector":"#anim-42b18120-df6b-4c45-a974-a7f8d247610e","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb5e03dd-2a2c-4933-b382-9c23a2adcf81","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae256857-98a6-4933-9bea-83d71e223f6b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

The generative AI has the most potential in four major areas.

[{"selector":"#anim-a8426109-d715-4cc1-b7de-b6d4d5662052","keyframes":{"transform":["translate3d(-115.38461%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c839e72d-2cc0-467c-9ecf-b26507b4e1cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef89170a-6672-4b5e-9d96-c1b647c37110","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Additionally, generative AI has a lot of promise to enhance customer interactions by supporting customer service representatives

[{"selector":"#anim-e3e31918-a2fa-47a6-b018-daffdaa1e777","keyframes":{"transform":["translate3d(-115.87301%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-440a3c37-c12c-4960-b364-d5c469fc2e9e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85564221-88ad-48ae-9f09-84f70c3bd97b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

AI-generated people, whether they be historical figures or fictional

[{"selector":"#anim-159e53cd-9f3c-4269-84a1-9aab5ae16461","keyframes":{"transform":["translate3d(-115.43409%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d8e2378-507e-4b40-b7fc-04033b6a16fb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a29064c-2c2a-414a-ad4d-4c84bbcd5dd6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]